I recently posted a blog called, “Yoga vs Pilates”. This blog post was about two separate photo shoots that I did for a local pilates studio and a yoga studio. In this post I described my approach to creating these marketing or branding photos which are predominantly meant for social media and maybe their own website. And I teased that I would have something a little different coming up.
Well, today’s blog post it’s dogs, dogs, dogs... And an owner. I was approached by Julia, who is the founder of the company Tails & Trails, they specialize in dog harnesses, collars and leads. She already had beautiful product photos, and loads of phone pics of her own dog, but no high-end studio photos of a selection of dogs wearing the different products. So she booked in with me and we headed to the studio.
I immediately came up with a mood board, a selection of photos, to give her an idea of what I was thinking of doing and also one with photos that I didn’t like and wouldn’t want to do. We were both on the same page with what we wanted to achieve from this photo shoot and we both had the same icks when it came to dog photography.
Julia
Founder of the company Tails & Trails
Her company colours are all muted, more earthy colours, such as sand and sage, so we went for a similarly coloured background in the studio. Something I would describe as a sort of clay and sand mix. It fit the brand identity perfectly! With six dogs and many different collar and harness patterns and colours, we tackled the shoot. Dog treats always within reach.
I purposefully set up the lighting so that the dogs had a wide area to sit and pose for us. They didn’t have to hit the mark perfectly, like I might expect a human to. That made life a lot easier and allowed the dogs to get comfortable where they felt comfortable, which resulted in some surprisingly lovely poses, smiles and down-the-barrel ‘Blue Steel’.
5-star Google Review
These kind of marketing photo shoots are always lovely to be a part of. It’s so exciting to see other businesses expand their presence on the internet and make that next step with a beautiful website and online shop or some gorgeous Instagram posts. And as Julia also mentioned in her 5-star Google review, it’s great to make someone else’s vision into a reality:
“Jan and Nikki were both absolutely brilliant. The shoot went very smoothly and they knew exactly what shots would look best (even though they were given the difficult task of shooting with dogs). I couldn’t be happier with the outcome, looking forward to working with them again in the future.”
So if your business needs some marketing photography, or you want your online presence to better suit your brand identity or you’re an up and coming business, say hi to me here. I’m also good at photographing humans!
