I’m breaking new ground with this blog post. For the first time I’m combining two shoots into one post. I only thought it would make sense. So let’s kick off this new oddity!
When I’m not photographing weddings, couples, families or babies, I do a bit of corporate and commercial photography as well. People starting businesses or with existing businesses will approach me for some photography work. They need photos to market and advertise their business online, either on their own website and/or on Instagram.
In this post, I thought it would be great to combine the work I did for NOLA Therapy & Yoga, with Reform Pilates Cork. Both studios are focused on self-improvement through health and fitness, so they naturally fit together into one blog post quite well.
“We’ve done both family and professional photos with Jan and both have exceeded our expectations! Jan is very talented and the photos are incredible. He’s also so easy to work with and very friendly. This makes the photo sessions relaxed and comfortable, which make yours and his ideas/vision turn out great. We were so happy with our family photos that we had him take photos of our yoga studio and physio space as well. His pricing is right on point, you get great value for what you spend. We will definitely use him again in the future!”
NOLA Yoga
“Madeleine also had a very clear idea of the things she wanted to highlight about her yoga studio, which was especially her baby yoga classes.”
Brand Marketing Photography
Before doing a brand marketing photo shoot like this, I’ll discuss with the client on a) what they would like to advertise or highlight with these photos and b) where they’ll be displayed. For instance, using the photos mainly for Instagram stories would require the photos to be in portrait orientation, and if they would like to add in text with class times and other details, it would be massively beneficial to have a good amount of empty space in the photos to facilitate that. For websites, a more traditional landscape orientation might work better.
NOLA in particular were very adamant that they needed the photos for printed posters and Instagram posts that would allow a lot of information. We can see that here:
This is why I kept their photos very simple in terms of the content shown in them. There weren’t a lot of objects that I included in the photos and we spent a lot of time stripping away as much as possible. The photos are hence devoid of any clutter and they really work well for that purpose. I just had the main instructor, Madeleine in the images, without any clients. This kept everything minimalist and clean, allowing her to fill the images herself.
Madeleine also had a very clear idea of the things she wanted to highlight about her yoga studio, which was especially her baby yoga classes. Having this clear direction really helped.
With Reform Pilates however, the intention was more to show off the facilities and the equipment. So while I still kept the photos clear of as much clutter as possible, I didn’t shy away from filling the image with more people and objects and equipment. I used the lines of the equipment and the room itself to create aesthetically pleasing geometry, incorporating leading lines to draw you in and playing around with shapes. This was really fun to do. I also used a wide angle lens for some more dramatic looking shots in comparison to the yoga photo shoot.
Reform Pilates
“I used the lines of the equipment and the room itself to create aesthetically pleasing geometry…”
I am doing more and more of these kind of shoots for local businesses and working professionals. I also have a very fun photo shoot coming up soon which I am very much looking forward to share on my blog as soon as it’s done.
So if you need photos to advertise and market your business online, say hi to me here. I’d be happy to help you grow your business and show potential clients what you are all about!